The story behind
Black Rice
Guinness
Recognised
The inspiration
A Centuries-Old Hair Ritual
In China’s Huangluo — the Guinness-recognised “World’s Longest Hair Village” — Yao women have rinsed their hair in fermented rice water for centuries.
This time-honoured ritual inspired our Black Rice range.
Our journey
From South India to Your Routine
We chose Black Kavuni, a heritage black rice grown in South India for over a thousand years.
This extraordinary grain forms the heart of our Black Rice Water Ferment.
Why we chose it
Old-World Wisdom, Fermented for Your Everyday.
We took inspiration from the fermented rice-water ritual and combined it with Black Kavuni, alongside shea butter and jojoba oil.
Fermentation gives this traditional idea a distinctly ButterCo expression — a simple ritual designed to cleanse, smooth and nourish.
Meet your hair's
new favourite grain
Black Rice-powered care for smoother, healthier-looking hair.
Your Black Rice
Hair Care Routine
Shampoo Conditioner
Black Rice Water Shampoo
“Reduce Dandruff, Split Ends & Repair Damage”
★★★★★ 2,847 reviews
Rs. 599
What it does
- Helps reduce dandruff and soothe the scalp
- Reduces split ends with 3X damage protection
- Fermented Black Rice Water with Shea Butter and Jojoba Oil
- Adds smoothness and healthy-looking shine
- Sulphate, paraben and silicone free
🚚 Free shipping ₹599+↺ 15-day returns⏱ Ships in 24 hrs
- Wet hair thoroughly with lukewarm water.
- Massage a small amount into the scalp.
- Work through the lengths and rinse well.
- Follow with Black Rice Water Conditioner.
Fermented Black Rice Water, Shea Butter, Jojoba Oil.
Straight to wavy hair. Dandruff, split ends and damage.
Black Rice Water Conditioner
“Reduce Dandruff, Split Ends & Repair Damage”
★★★★★ 2,847 reviews
Rs. 549
What it does
- Helps reduce dandruff and soothe the scalp
- Reduces split ends with 3X damage protection
- Fermented Black Rice Water with Shea Butter and Jojoba Oil
- Adds smoothness and healthy-looking shine
- Sulphate, paraben and silicone free
🚚 Free shipping ₹599+↺ 15-day returns⏱ Ships in 24 hrs
- After shampooing, squeeze out excess water.
- Apply generously from mid-lengths to ends.
- Leave on for 2–3 minutes.
- Rinse thoroughly.
Fermented Black Rice Water, Shea Butter, Jojoba Oil.
Straight to wavy hair. Dryness, split ends and damage.
Products You'll Love
Clean Haircare • Real Results
ButterCo. Black Rice Water Conditioner For All Hair Types - 200ml | Anti Dandruff, Reduce Split Ends With 3X Damage Protection Formulated With Fermented Black Rice, Shea Butter, Jojoba Oil₹549
