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Free shipping above ₹599✦Clean curls, happy hair✦CG-friendly formulas✦Vegan & cruelty-free✦

MEET THE
NEW BUTTERCO.

  • A new look
  • A deeper ritual
  • Better hair days
EXPLORE THE NEW BUTTERCO.
ButterCo. curl care range

Shop by concern

Find the right curl care for your specific needs

Only real results.

Less frizz. More shine. Stronger, healthier hair with every wash.

BeforeAfter
bc leave in cutoutThe Curl Definer Leave-In Conditioner
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ButterCo

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Why ButterCo?

Clean formulas. Real results. Always affordable.

Vegan
Cruelty-Free
Sulphate-Free
Silicone-Free
CG-Friendly
Made in India
Affordable Performance

Real curls. Real results.

12,000+ happy curl girls. And counting.

★★★★★
I tried this Banana Shea deep conditioner on a friend’s recommendation, and wowwww my hair drank it up. The texture is super creamy, and it instantly made my frizzy hair feel softer and smoother.
Ankita YadavBanana Shea Luxe Deep Conditioner
★★★★★
I really loved both the products, m really impressed. I had used CG products before also but I really loved yours. Shampoo is 10/10, it cleanse gently and taking about the Leave in cream it is like a butter. Highly recommend.
NeelammandalThe Curl Starter Pack
★★★★★
I never upload pictures of myself for brand reviews, but i just HAD TO! This is the healthiest my curls have EVER been! In just 2 washes. Not weighed down, no crunch, just healthy, moisturised curls.
MitaliVerified buyer
★★★★★
I absolutely love these products! I’ve been using them for a while now, and I can genuinely see a visible change in my hair. It feels softer, smoother, and much healthier than before.
Aswani ArunVerified buyer

Powered by real ingredients.

Every formula starts with ingredients that actually do something for your curls.

Shea ButterDeep moisture seal
Jojoba OilScalp balance
BananaCurl nourishment
Aloe VeraHydration + soothe
FlaxseedSoft hold + shine
Tea TreeScalp health
Black Rice FermentStrengthen + protect
Our story

Made by a founder who does it all.

From packing orders to creating offers, shooting reels, testing products and building routines — ButterCo is made with real care for real curls. Every formula is tested on actual hair before it ever ships to you.

Read Our Story →Watch the Reel
12k+Happy customers
4.8★Average rating
5Curl-first products