Butter Co began as a curl care brand — born out of the very real frustration of not finding clean, honest products for curly and wavy hair in India. We started small, with a focused range of fully CGM-compliant formulas built around ingredients that actually belong in your hair. No sulphates, no silicones, no parabens. No compromises.

As we grew, so did the ask. Customers with straight hair wanted the same thing — products they could trust, with ingredients they could understand. So we expanded. Today, Butter Co makes hair care for all hair types, with the same clean standards we started with. Vegan, cruelty-free, and formulated to genuinely work — whatever your texture.

We're still the brand that started because curly hair deserved better. Now we're the brand that believes all hair does. Whatever your hair type, your journey, or where you're starting from — there's something here for you.